Use Canonical tags
Canonical tags are a good way to get to the bottom of key phrase cannibalization with out taking away reproduction pages. They inform engines like google which web page must be listed and ranked as the principle web page, whilst maintaining different similar pages out there to guests.
Instance:
Believe you personal an eCommerce website online and feature a couple of pages concentrated on the key phrase “easiest trainers,” comparable to:
- Web page A: A class web page titled “Perfect trainers for women and men”
- Web page B: A product comparability web page titled “Perfect Trainers: professionals and cons of fashionable manufacturers”
Those pages compete for a similar key phrase, inflicting key phrase cannibalization. After reviewing each, making a decision that Web page A (the class web page) is essentially the most complete and user-friendly. Alternatively, you continue to need guests to get admission to Web page B for its product comparability data.
On this case, you’ll use canonical tags to get to the bottom of the problem:
Upload a canonical tag to Web page B’s HTTP header pointing to Web page A:
This tells engines like google that Web page A is the most well liked web page for indexing and score.
In the meantime:
- Ranking signals from Web page B are consolidated into Web page A, boosting its authority.
- Web page A turns into the principle web page score for “easiest trainers.”
- Web page B stays out there to guests however not competes in seek effects.
For extra context, take a look at this information at the best practices for canonical URLs.
3. Goal other seek intents for reproduction pages
In case you don’t need to use canonical tags, you’ll get to the bottom of key phrase cannibalization by way of revamping each and every web page to focus on a distinct seek intent.
Listed below are the primary varieties of seek intent to believe:
