35 Put up-Match Survey Questions From Our Bought-Out Convention

35 Put up-Match Survey Questions From Our Bought-Out Convention


In October 2024, we arranged a sold-out, 500-person convention known as Ahrefs Evolve in Singapore.
The Ahrefs team at Evolve

We’ve already lined how we planned the event from start to finish and how we promoted the event. This time spherical, it’s about how our occasions will also be higher subsequent time.

Like all just right occasion organizer, we despatched out post-event surveys to learn how we will toughen the enjoy for our long run meetings.

In general, we despatched 3 post-event surveys, focused on the other stakeholders: attendees, staff, and sponsors.

Our occasions can all the time be stepped forward. One of the best ways to grasp what wishes development and the way to toughen is to invite individuals who have attended your occasion.

Those are the survey questions we despatched to the attendees of Ahrefs Evolve 2024.

Our post-event survey for attendeesOur post-event survey for attendees
  1. General Revel in: How would you charge your general enjoy on the convention?
  2. Match Group: How happy had been you with the group of the development (verbal exchange, registration, logistics, and many others.)?
  3. Content material and Audio system: Which 5 audio system did you to find Most worthy or attractive?
  4. How would you charge the standard of the shows and audio system?
  5. How would you charge the networking alternatives supplied right through the occasion?
  6. Match Venue & Amenities: How happy had been you with the venue and amenities?
  7. Match App/Platform: How would you charge your enjoy with the development app/platform?
  8. What did you experience maximum in regards to the convention? Please percentage any highlights or explicit sides of the development you loved
  9. What may well be stepped forward for long run occasions? Please percentage any ideas for bettering the convention
  10. Consultation Relevance: How related had been the subjects lined within the classes on your skilled wishes?
  11. Match Duration and Tempo: How would you charge the period of the convention and the pacing of classes?
  12. Show off and Sponsor Engagement: How helpful had been the exhibition cubicles and sponsor interactions?
  13. Pre-event Communique: How would you charge the verbal exchange main as much as the development (reminders, updates, and many others.)?
  14. Put up-event Fabrics: How most likely are you to get entry to post-event fabrics (movies, shows, and many others.) if supplied?
  15. Match Period and Time table: Was once the development period (one-day, two-day, and many others.) suitable for the content material supplied?
  16. Usefulness of Takeaways: Did you allow the convention with actionable insights or methods to put into effect?
  17. Would you counsel this occasion to a colleague? On a scale of one to ten, how most likely are you to counsel Ahrefs Evolve to a colleague or pal?
  18. What sort of content material do you want to look in long run occasions?
  19. Price tag Pricing: Did you allow the convention with actionable insights or methods to put into effect?
  20. The place will have to we host the following Evolve 2025?
  21. Will you sign up for Evolve 2025?

Our group was once each a part of the development preparation and provide as attendees at the days itself. So, we additionally sought after inside comments on how issues can higher be finished.

Those are the questions we despatched.

Our post-event survey for the Ahrefs teamOur post-event survey for the Ahrefs team
  1. Pre-event: For the ones concerned within the challenge, it could be useful if it is advisable percentage comments on how we will toughen pre-event arrangements, together with any insights at the timeline, verbal exchange, or different logistical sides.
  2. Match day (Workshop 21-23 Oct): Your enjoy as attendee/group that supported the development, noting what labored smartly and what may well be stepped forward.
  3. Match day (VIP night time networking Pre occasion 23 Oct): Your enjoy as attendee/group that supported the development, noting what labored smartly and what may well be stepped forward
  4. Convention Day (Oct 24-25): Please percentage your enjoy as an attendee or as a group member who supported the development, noting what labored smartly and what may well be stepped forward. Different spaces to believe: Match Layout / Content material and Construction / Attendees Engagement / Branding / SWAG / Logistics – meals venue
  5. After Birthday party! (Oct 25): Please percentage your enjoy as an attendee, noting what labored smartly and what may well be stepped forward.
  6. Plans for Evolve 2025: Any new concepts for Evolve 2025, together with doable places
  7. Is there the rest?

Those are the questions we despatched to the firms that subsidized our convention. We needed to make certain that they’d had a treasured enjoy, and may even believe sponsoring us once more on the subsequent occasion.

Our post-event survey for sponsorsOur post-event survey for sponsors
  1. How was once the group at your sales space?
  2. Did you organize to connect to doable leads?
  3. Any ideas for long run occasions?
  4. Do you could have any certain comments for the occasion?
  5. What spaces we will toughen on?
  6. Every other ideas to assist us give a boost to Evolve 2025?
  7. Would you be capable to supply us with a testimonial or quote? We’d love to exhibit you in our occasion advertising fabrics.

Operating a survey is needless with out having a look on the effects and understanding what to toughen.

In our case, we averaged the rankings for the questions that had been in keeping with a 5-point scale. We additionally ran a post-event debrief and mentioned the qualitative comments we won.

All of those will feed into the making plans and group of Evolve 2025 (and past).

Why will have to you ship a post-event survey?

Your occasions can all the time toughen. One of the best ways to grasp what and the way to toughen is to invite individuals who’ve attended your occasion.

Alternatively, it’s impractical to invite everybody in user for comments (except it’s a tiny occasion). So, a survey is the most productive instrument for locating what labored, what didn’t, and what you’ll tweak subsequent time round.

When will have to you ship the post-event survey?

You’d need to ship the survey when the development remains to be recent in everybody’s minds. For us, we despatched the surveys proper after the development ended.

How do I habits the post-event survey?

Don’t overthink this. All you want are:

  1. Your attendees’ touch data, which you’ll have for those who’re the usage of a occasion control device to assist with price tag purchases and registrations.
  2. A survey instrument. If the development device you’re the usage of permits for polls and surveys, then believe the usage of that. Differently, Google Paperwork works (what we used.)

What kinds of post-event survey questions will have to you come with?

For our surveys, we used:

  • Likert scale questions that gauge pleasure on a scale (e.g., 1 to 5)
  • Demographic questions to know our target market
  • A couple of-choice questions to let our respondents select from a variety
  • Open-ended questions to let attendees let us know intimately what they favored, disliked, or what we will toughen on
  • Internet Promoter Rating (NPS) questions to look how most likely they’ll counsel Ahrefs Evolve
Question regarding the satisfaction for event organizationQuestion regarding the satisfaction for event organization
Question regarding the overall experience of the conferenceQuestion regarding the overall experience of the conference
NPS for Ahrefs EvolveNPS for Ahrefs Evolve





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