What are the highest engines like google on this planet? It relies on what you’re on the lookout for.
Slowly disappearing are the times when only one seek engine dominates over the remainder. The Web is fragmenting, and other people would possibly make a choice a seek engine over others on account of particular use circumstances.
So, listed below are the highest engines like google, categorised by means of classes:
Those are the most well liked engines like google on this planet, as observed by means of their worldwide market share.
1. Google
With 89.79% of the worldwide marketplace proportion, Google nonetheless stays the #1 seek engine within the global.
However no because of privacy concerns, antitrust issues, creating filter bubbles, and festival from AI engines like google, Google has observed its marketplace proportion decline. In January 2024, just one yr in the past, Google had a 91.47% marketplace proportion. It’s nonetheless on the most sensible, however it’s slowly falling off.
On the other hand, Google isn’t resting on its laurels. Preventing again with AI Overviews, and CEO Sundar Pichai commenting that Google seek will change into extra of an AI assistant, we’ll have to look if Google can proceed to stick on the most sensible for the following decade.
2. Bing
Chasing Google’s shadow, Bing takes #2 at 3.93% of the worldwide seek engine marketplace proportion.
Regardless of the huge hole in marketplace proportion, Bing has at all times been Google’s closest seek engine rival. But even so the consumer interface, there’s not anything actually other about Bing. It has symbol and video seek, maps, information, and equivalent SERP options like featured snippets.
It additionally has ‘AI Overviews’:
The times when Bing used to be simplest used to seek for “Google Chrome obtain” are slowly long gone. Bing now hides its search results if you happen to search for Google. In the meantime, putting whilst the iron is scorching, Microsoft embraced AI abruptly, including their very own LLM (Copilot) as a seek tab and integrating new options like Deep Search:
3.93% is also not anything within the seek engine pie, however it’s a number that has been increasing. Additionally, Bing powers many of the alternative search engines, so its marketplace proportion quantity would possibly if truth be told be greater than you are expecting.
3. Yandex
Coming in 3rd position at 2.73% is the Russia-based seek engine Yandex.
Its piece of the pie would possibly glance tiny, however if you happen to slim it down to simply Russia, Yandex turns into #1 at 73.71%, beating Google. (Some lesson in right here about niching down.)
Like Google, it additionally has equivalent merchandise, together with symbol and video seek, maps, translate, climate, and e-mail. On the other hand, it has one product that even Google doesn’t have: Yandex Taxi (ridesharing). It’s the greatest ridesharing corporate in Russia, and I even used it once I visited Uzbekistan two years in the past. Really easy to make use of, identical to Uber and Take hold of in Singapore.
Two years in the past, Yandex’s supply code used to be leaked online, together with a few of their rating components. SEOs naturally went loopy, and several other search engine marketing idea leaders attempted to investigate and break down what they discovered.
On the other hand, so far as I do know relating to the leaks, not anything a lot has modified in how SEO is achieved.
4. Yahoo
In essentially the most sudden information since Manchester Town misplaced 5 video games in a row, Yahoo nonetheless exists. No longer simplest does it exist, however it’s nonetheless fourth (1.27%) within the international seek engine recreation.
As soon as the number 1 ‘seek engine’ on this planet, it’s now a shell of itself. Its index is powered by means of Bing and it’s owned by means of Apollo World Control, an asset control corporate.
Whilst I have no idea a unmarried one that makes use of Yahoo the quest engine, I know many of us who learn information articles on Yahoo and likewise confer with its finance section.
Recently, consistent with Statista, Yahoo has the dubious honor of main the rating of essentially the most compromised information data in decided on information breaches international. No longer a excellent signal for a seek engine.
5. Baidu
In 5th position, now we have Baidu, the Chinese language seek engine at 0.71% marketplace proportion.
Like Yandex, whilst it simplest has a small portion of the worldwide marketplace proportion, it’s #1 whilst you slim it right down to China. It’s necessarily the Google of China. (Extremely, Bing may be doing smartly.)
Whilst many of us call to mind Baidu as a duplicate of Google, it isn’t. Baidu’s founder, Robin Li, created the RankDex site-scoring set of rules for web page rating (the foundation of Baidu) in 1996. RankDex used to be referenced two years later by means of Larry Web page, when he filed the patent for PageRank.
Just like the Western engines like google, Baidu has additionally moved briefly, operating with DeepSeek R1 to offer AI-powered seek and different options:
6. DuckDuckGo
At quantity six now we have DuckDuckGo, with 0.67% of the marketplace proportion.
Named after the kids’s recreation, DuckDuckGo is essentially the most well known personal seek engine. Personal as a result of DuckDuckGo doesn’t use any monitoring cookies or retailer your own information, like your IP addresses.
Whilst DuckDuckGo doesn’t have its personal crawler and will get its seek effects from over 400 sources, DuckDuckGo assures all people that it doesn’t proportion our non-public knowledge with them.
Essentially the most attention-grabbing function that DuckDuckGo has, and different mainstream engines like google don’t, is its “Bangs” feature. Typing this kind of “bangs” sends you without delay to a seek outcome. For instance, !w and a key phrase like “advertising and marketing” sends you without delay to the web page on advertising and marketing on Wikipedia.
Mainstream engines like google are handy, simple to make use of, and the go-to for the general public. However they’ve downsides, essentially the most distinguished of which is privateness.
Mainstream engines like google monitor your information and proportion it throughout their quite a lot of products and services. Some have additionally been identified to cooperate with executive surveillance methods.
In the event you’re cautious of giant tech, need to give protection to your virtual privateness, however nonetheless wish to use seek, you’ll have to make use of personal engines like google.
DuckDuckGo is essentially the most well-known personal seek engine, however there are different choices too.
1. Courageous Seek
Brave Search is evolved by means of the similar other people at the back of Courageous browser, a privacy-focused browser. Its founders come with Brendan Eich, the writer of JavaScript and a co-founder of Mozilla Firefox, and Brian Bondy, a former senior platform engineer at Mozilla.
To start with look, Courageous Seek doesn’t glance too dissimilar from Google. It has equivalent options like symbol and video seek, information, and SERP options like “Discussions”, which showcases threads from Reddit:
It additionally has “AI Overviews”, however with a slight twist—you’ll ask additional questions:
In the event you’re ever unhappy with Courageous’s seek effects, they give you the possibility of turning to Google, Bing, or Mojeek:
You’ll additionally adjust Courageous Seek’s scores the usage of their Goggles feature—a algorithm and filters:
In the event you dislike their pre-built Goggles, you’ll make your personal:
Not like different choice engines like google, Courageous Seek doesn’t depend on Google or Bing for its SERPs. It makes use of its personal index with assistance from the Web Discovery Project.
2. Startpage
Predominantly the usage of seek effects from Google, Startpage used to actually be Google with out the monitoring. On the other hand, in 2023, they announced that they had been additionally partnering with MapQuest, HERE Applied sciences, Priceline, The following day.io, Seek Expander, and Microsoft Bing.
Regardless of their wide selection of companions, they guarantee customers that they don’t use any monitoring cookies and anonymize all queries ahead of pulling SERPs from their companions. For added reassurance, Startpage is founded within the Netherlands, the place they agree to the General Data Protection Regulation (GDPR), a Ecu Union legislation that protects customers’ information.
For even additional insurance coverage, their “Nameless View” function allows you to discuss with web sites from their seek effects anonymously.
In the event you just like the blank UX that Google provides however dislike the large tech monitoring, Startpage is an obtrusive selection.
3. Yep
Made by means of Ahrefs (that’s us), Yep is a privacy-oriented seek engine that simplest collects non-public information whilst you voluntarily supply it to us, e.g., whilst you touch us for buyer make stronger. Another way, we retailer not anything completely: now not your seek historical past, your IP deal with, nor Consumer-Agent strings.
Not like maximum choice engines like google which get their SERPs from Bing, our index is populated by means of our own crawler. In truth, now we have essentially the most energetic internet crawler within the search engine marketing business and it’s additionally the second one maximum energetic crawler within the global.
That implies we find new pages and refresh our index the entire time.
Every other distinctive factor about Yep is that we’re creator-friendly. Our plan is a 90/10 earnings proportion type, the place 90% of promoting earnings will probably be paid without delay to creators. It’s our counter to Google and different mainstream engines like google “stealing” content material from hardworking creators (to create their SERP options and AI Overviews) and now not crediting nor rewarding them.
It’s nonetheless in beta, however check out it and tell us what you assume!
4. Kagi
Maximum choice engines like google are only a slight twist on Google, e.g. eliminating monitoring however nonetheless serving effects from them. Kagi, on the other hand, has determined to reconsider all the industry type from the ground-up.
Finally, why do engines like google want to monitor you? It’s on account of the usual seek engine industry type: seek is unfastened, so engines like google earn cash by way of advertisements as an alternative. To serve higher advertisements and assist advertisers succeed in consumers successfully, engines like google want information.
However what if seek isn’t unfastened? What if seek labored extra like SaaS, the place other people pay a per 30 days subscription to get right of entry to it? That means, Kagi may stay seek personal with none want for monitoring.
Paying for seek would possibly sound preposterous to many of us, however it works. As of February 25, 2025, Kagi has 40,648 paying members.
5. Mojeek
One of the crucial earliest personal engines like google, Mojeek used to be the primary seek engine to have a no monitoring privateness coverage again in 2006. It additionally makes use of its personal seek index, these days status at over six billion pages.
There’s not anything fancy about Mojeek—only a easy interface with hyperlinks, symbol seek, information, and an AI abstract for the highest internet effects.
It does have one distinctive function: emotion-based seek. In partnership with EMRAYS Applied sciences, you’ll input a key phrase and seek by means of emotion on Mojeek:
With AI taking on the sector, extra persons are transferring clear of mainstream engines like google like Google and transferring to AI ones, together with myself.
Despite the fact that many mainstream engines like google nowadays have AI components, like Google’s AI Overviews or Bing’s Deep Analysis, however those are search engines that are predominantly AI-based.
1. Perplexity
An AI-powered conversational seek engine, Perplexity works like Google’s AI Overviews, however on steroids. Ask it any query and even simply input a key phrase, and Perplexity will generate solutions with citations within the output.
You’ll additionally ask Perplexity to center of attention simplest on sure forms of resources, like internet effects, instructional papers, or Reddit discussions:
Perplexity is about to Auto mode naturally, however you additionally get 5 enhanced queries each day. Enhanced queries manner you get to choose between Perplexity’s personal Professional Seek (which seems to be at extra resources or even clarifies questions) to reasoning fashions from OpenAI and DeepSeek.
Additionally they lately launched Deep Research, the place Perplexity will carry out dozens of searches, reads loads of resources, and causes throughout the subject matter to autonomously ship a complete file. It’s a competitor to OpenAI’s new function, also referred to as Deep Analysis.
To get extra queries, you’ll join their Pro version.
2. ChatGPT
I’m 99% certain you’re aware of ChatGPT. Although you’re now not the usage of it as a seek engine, you’re more than likely the usage of it as a coding spouse, permit you to together with your homework, or automate your duties.
Nevertheless it works as a seek engine too. If ChatGPT determines a solution would get pleasure from present knowledge, it robotically searches the internet. On the other hand, you’ll additionally click on the internet seek icon to get ChatGPT to look the internet, which makes it serve as as a seek engine.
ChatGPT additionally lately launched Deep Research, an agent that may to find, analyze, and synthesize loads of on-line resources the usage of its reasoning fashions to create a complete file. The function has been getting excellent evaluations on-line:
After DeepSeek (see underneath) shook the AI global with its pace and accuracy (at a decrease coaching charge), OpenAI briefly launched its cost-efficient reasoning type, o3-mini-high to the general public.
3. DeepSeek
Necessarily China’s solution to ChatGPT, DeepSeek is a Hangzhou-based chatbot based in July 2023 by means of Liang Wenfeng, a hedge fund co-founder.
First launched on 10 January 2025, it surprised all the AI global by means of offering responses related to OpenAI’s o1. No longer simplest used to be DeepSeek now not operated by means of a full-time AI corporate (e.g., OpenAI), it used to be it seems that additionally skilled at a miles, a lot cheaper price (US$6 million) in comparison to OpenAI’s GPT-4 ($100 million). It calls for a 10th of the computing energy of a related LLM.
DeepSeek’s unencumber contributed to the biggest drop in U.S. inventory marketplace historical past, even wiping away $600 billion in marketplace worth for Nvidia. Loopy. We’re actually in an AI fingers race now.
Anyway, like ChatGPT, toggling the internet seek icon turns DeepSeek right into a seek engine.
Search engines like google are infamous polluters—an estimate means that Google is in charge of ~40% of the internet’s carbon footprint.
Each and every seek contributes to local weather alternate. In the event you’re involved, then imagine those engines like google.
1. Ecosia
Powered by means of Bing, the Berlin-based seek engine Ecosia pledges to donate 80% of profits to tree-planting tasks. That is more or less one tree for each and every 45 searches.
As of February 1, 2024, Ecosia claims to have planted greater than 200 million timber.
For additional reassurance to its reason, Ecosia additionally built their own solar plants in order that their servers can run on blank energy. Beautiful cool.
To spotlight environmentally pleasant corporations, in addition they level them out within the seek effects with a inexperienced leaf:
Additionally they indicate ‘polluting’ corporations with a fossil gas icon:
In 2024, Ecosia announced that it’ll spouse with Paris-based personal seek engine Qwant to broaden their very own Ecu seek index.
2. Ekoru
Upload the Ekoru Chrome extension for your browser and it turns each and every new tab you open into an Ekoru seek. Or extra as it should be, a Yahoo seek as Ekoru necessarily redirects to Yahoo (which is powered by means of Bing by means of the means).
Complicated, I do know. Welcome to the sector of different engines like google.
The one reason why you’ll do this is since you care about Ekoru’s reason: they’re pledging to donate 60% in their earnings to ocean conservation. While you click on on an advert, the cash is going to Large Blue Ocean Cleanup, a nonprofit devoted to cleansing waterways, coastal spaces, and oceans, and Operation Posidonia, an initiative led by means of the College of New South Wales to replant ocean seagrass.
Ekoru may be powered by means of hydroelectricity to verify they don’t generate any CO2 emissions.
Ultimate ideas
This listing is made out of engines like google that decision themselves engines like google. However you don’t need to label your self as a seek engine to serve as as one.
In truth, for the more youthful era, social media has changed their thought of ‘engines like google’.
For instance, a 2024 find out about by means of Adobe suggested that 1 in 10 Gen Zers depend on TikTok greater than Google as a seek engine. And other people would possibly flip without delay to YouTube to search for movies, somewhat than use an ‘middleman’ seek engine.
Anecdotally, I’ve additionally heard from my Chinese language buddies that Baidu is an increasing number of not the go-to seek engine. Younger other people nowadays use Douyin (the Chinese language model of TikTok) or Xiaohongshu.
Those numbers aren’t mirrored in seek engine marketplace proportion numbers as a result of they’re now not technically engines like google. However so long as you utilize them like one, they are engines like google.
