We’ve shared, mentioned, examined out, and invested in a complete tech stack’s value of various AI advertising and marketing equipment in recent years.
Beneath, you’ll to find some we adore and use on a daily basis, and others we’re preserving a willing eye on in 2025.
Entrepreneurs use AI for SEO, brainstorming content material concepts, and automating repetitive processes like ad targeting, in step with analysis from SurveyMonkey.
The most productive AI advertising and marketing equipment assist customers save time and scale, however there are heaps of nuanced use instances doping up and making paintings more uncomplicated on a regular basis.
Now we have ChatGPT to thank for that. Since its release again in November, 2022, the AI tech marketplace has exploded—particularly within the closing 12 months.
AI is infused right through martech at this level. Just about each and every main martech seller has added generative AI options into their merchandise. And masses of latest martech startups (or seedlings of startups) were born natively at the again of LLMs. It’s ballooned the martech panorama to greater than 14,000 merchandise. 14,106 to be actual. And that’s no longer together with 3,135 marketing-specific GPTs from OpenAI’s GPT Retailer.
Now, you’ll be able to use AI advertising and marketing equipment for the rest from cleansing your CRM knowledge¹ and assessing your logo’s social media sentiment², to making localized, auto-updating transit billboards³
And, simply this month, AI brokers were unleashed.
They take the wheel, automating a number of time-intensive advertising and marketing duties in your behalf—assume damaged hyperlink fixes, content material audits, key phrase analysis—heck, they may be able to even order your groceries.
Just lately a visitor discovered us throughout the AI agent, ChatGPT Operator, which beneficial Ahrefs as the highest search engine marketing answer.
The operator used the Ahrefs platform at the visitor’s behalf, solving back links and optimizing content material, in line with simply easy instructions.
In different phrases, it made self sustaining, real-time enhancements, with out requiring any further technical experience. The consumer described the enjoy as “like having a tech man in my pc”.
Brokers aren’t the one new construction in AI.
Now that chatbot usage is firmly on the up, we’re all determined to understand our AI logo visibility, which has given means to a complete new wave of AI analytics equipment.
With all of that during thoughts, we’ve hand-picked the AI advertising and marketing equipment we expect you will have eyes on in 2025.
1. ChatGPT (for coding and automation)
We all know ChatGPT via now—standard advertising and marketing use instances come with brainstorming concepts and outlining content material.
However there’s a brand new use case that I’ve noticed numerous entrepreneurs selecting up in recent years: “vibe coding”
Somewhat a couple of people within the Ahrefs advertising and marketing workforce have began the use of ChatGPT to “vibe code”.
The use of a mix of ChatGPT and Google Colab, we’ve realized the way to pull knowledge autonomously from Ahrefs API simply by speaking to ChatGPT.
We feed it Ahrefs API documentation, inform it which endpoints we wish to grasp knowledge from, then ChatGPT generates the code and offers us step by step directions on the way to use Google Colab to retrieve the knowledge.
It’s why we’re in a position to create leaderboard weblog posts like The Top 50 Ecommerce Startups by Search Growth, Top 50 Trending SaaS Startups, and different large-scale research.
The only use case that has markedly modified my lifestyles and my skills as a marketer is: coding. ChatGPT helped me paintings thru a coding direction and coached me thru my errors. I do know simply sufficient now to invite it to construct helpful issues, and feature a greater sense of what’s conceivable. I will do stuff like:
- Automate giant chunks of weblog reporting (producing reviews and graphs from GSC exports)
- Construct and deploy easy equipment to the internet (like calculators, a sentence capitalizer, a enlargement price calculator, interactive maps, and so on)
- Name APIs to get no matter knowledge I would like, scrape webpages, run an LLM in the community to make “unfastened” content material, and so on.
I indisputably assume it has made me a greater marketer in that sense.
2. Ahrefs Emblem Radar (for AI percentage of voice research)
Ever since consumers began the use of AI to search out manufacturers and merchandise, there’s been a race to grasp and observe AI logo visibility.
Our latest AI advertising and marketing software helps this actual use case, and is fast-becoming my favourite a part of the Ahrefs platform.
Ahrefs Brand Radar is helping you observe your logo mentions and entity possession in AI Overviews.
Simply input your logo identify to look your general AI Assessment possession, or clear out via particular key phrases in seek queries and/or AI Assessment solutions, to grasp your presence throughout positive subjects.
Then scroll right down to additional to view mentions in-situ, and spot which domain names are recurrently cited in AI seek solutions.
AI solutions are changeable and “non-deterministic”, however with Ahrefs Emblem Radar, entrepreneurs can get previous the volatility of day-to-day AI visibility, and measure their logo throughout 100s or 1000s of queries, to look extra definitive tendencies and precise AI percentage of voice.
Advertising and marketing groups can use Emblem Radar for logo percentage of voice research, aggressive intelligence and benchmarking—even forecasting AI site visitors.
3. NapkinAI (for producing presentation property)
NapkinAI is a visible AI that creates flowcharts, icons, and venn-diagrams out of your activates.
Call to mind it as a extra complicated model of Google Slides’ preset diagram templates.
This software is superb for visualizing scrappy, back-of-the-napkin concepts and handing them over to design, or producing one-click diagrams so you’ll be able to get a deck in combination in record-time.
Right here’s an instance flowchart I made in underneath a minute, in line with the 7-step internet crawling procedure taken from my article: Crawl Me Maybe? How Website Crawlers Work
I take advantage of NapkinAI to create fast visualizations/mockups that ship them over to get designed.
4. Ahrefs AI Content material Helper (for optimizing content material)
Ahrefs AI Content Helper is a formidable AI software for entrepreneurs having a look to complement subjects and entities of their content material.
The AI analyzes the highest 10 SERP effects, supplying you with a breakdown of subject protection, and scoring your content material out of 100 in line with the level to which it satisfies seek intent.
Crucially, AI Content material Helper issues out the important thing subject gaps that want filling, with protection ratings that replace as you write.
It then is helping you meet the ones targets with right-click AI rephrasing, an AI chatbot to speak thru your edits, and detailed suggestions for optimizing your subjects, titles, meta descriptions, and headings.
In the long run, it takes the guesswork out of search engine marketing, supplying you with strategic route while you don’t know the place to start with outlines or updates.
Because of this, it’s one among my favourite equipment in Ahrefs—I like it such a lot that I’ve written a complete weblog submit about it, together with the content material wins I’ve noticed since the use of it.
You’ll learn that right here: How I Boosted Traffic by 72% With Ahrefs’ AI Content Helper
In case you’re available in the market for an AI content material optimization software, you will have to even have a learn of Ryan Regulation’s article: The Best AI Content Optimization Tools for 2025.
Ryan’s long gone instantly to the supply, accumulating product and have knowledge from the founders of each and every software at the checklist, and supplying you with the fairest comparability of what’s available in the market appropriate now.
5. Ahrefs Batch AI (for batch growing meta content material)
Batch AI in Site Audit is an AI software for entrepreneurs that wish to decrease search engine marketing busywork, serving to to batch-correct content material like meta descriptions and web page titles, in one click on.
Batch AI works very best together with Ahrefs Patches—any other software that shall we code-shy entrepreneurs push immediate technical search engine marketing fixes and updates.
With Ahrefs Patches and Batch AI, you’ll be able to push masses of meta knowledge updates with no need to ever contain the dev workforce.
We use Ahrefs Batch AI to beef up our personal advertising and marketing. Actually, we’re these days operating on an A/B check to evaluate the have an effect on of widescale identify tag updates on our scores.
There’s numerous conjecture as as to whether writing titles manually is well worth the effort—since Google rewrites them 61% of the time—and whether or not adhering to the best practice title tag length is exactly vital, so we’re hanging that to the check!
6. Grammarly (for fast reproduction edits)
Entrepreneurs create a ton of written content material on a daily basis; emails, social media posts, blogs, proposals, shows.
All that context-switching and tone-shifting can take its toll on output.
Customized AI writing equipment like Grammarly can lighten the burden, supporting with options like one-click tone adjustment, content material summaries, writing help, and article outlines.
Simply this morning I used Grammarly’s AI to jot down an e-mail, asking advertising and marketing influencers for quote contributions to my subsequent article.
To stay it related I dropped in my article thesis, hit a button to make it extra “pleasant”, then hit any other to shorten it.
Clearly, I’d nonetheless wish to give it a snappy edit (I don’t have a tendency to bandy the time period “fellow entrepreneurs” round steadily, for instance), however the output wasn’t too shabby for a ~1 minute activity.
![The image shows an grammarly ai generated email draft with the following content: Subject: Quick Favor: Your Thoughts on Google Marketing Hi [Recipient's Name], I hope you're well! I'm writing an article about the ups and downs of marketing with Google—how it can boost us one moment and leave us feeling invisible the next. I'm exploring the idea of adopting a more "selfish" approach: safeguarding our best content and diversifying traffic sources. I'd love to hear your thoughts! A quote or two from you would add great insight and inspire fellow marketers facing these challenges. Thanks so much for considering it! Best,](https://ahrefs.com/blog/wp-content/uploads/2025/03/word-image-186289-11.jpg)
Grammarly’s AI options are embedded within the equipment entrepreneurs use each and every day.
In onboarding, you get to select your most sensible use instances and apps, to decide the place Grammarly pops up and the forms of suggestions it makes.
Grammarly’s Industry AI provides any other stage of beef up—stating lacking knowledge, encouraging the usage of particular CTAs, and guiding entrepreneurs in opposition to language that’s in-keeping with their business’ tone and style guidelines
7. Ahrefs Internet Analytics (for AI site visitors research)
There’s a brand new form of AI advertising and marketing software on the town at the moment: AI Analytics.
AI Analytics equipment display you the site visitors your logo choices up from AI, and mean you can determine what to do to get extra of it.
This knowledge is helping you create extra AI-driven content material, and grease the wheel for conversion via optimizing standard AI trips.
Ahrefs Web Analytics allows you to analyze your site visitors from other LLM assets together with ChatGPT, Gemini, and Perplexity.
Simply make a selection the “LLM” channel, hit “assets”, and analyze the pages in your web site attracting customers from AI Chatbots.
See which AIs pressure clicks, web page perspectives, and lengthy, engaged classes—then feed that again into your business plan.
Right here I am using this tool when it used to be first launched—earlier than we’d even added a clear out for LLM site visitors.
Even then, I used to be in a position to look that our bottom-of-the-funnel pricing pages have been being cited mechanically via ChatGPT, together with statistics-based weblog content material.
8. Browse AI (for no-code AI scraping)
Utilized by the likes of Zapier, Hubspot, and Salesforce, Browse AI is a multifunctional, no-code AI scraper that permits you to move slowly and extract knowledge from internet sites.
The purpose-and-click UX makes it out there even for non-technical entrepreneurs, opening it as much as heaps of selling use cases.
For social media tracking, you’ll be able to use it to scrape feedback to search out logo mentions, and analyze visitor sentiment.
For editorial exclusives, you’ll be able to scrape widespread websites (e.g. Apple), arrange indicators for web page updates to file on new tendencies, and be the primary to wreck information on your business.
Browse AI may be a ridiculously tough software for aggressive research. You’ll teach its bots to scrape competitor product knowledge to tell your pricing technique or analyze damaging opinions, to profit from competitor flaws on your advertising and marketing.
I’m having a look into Browse AI to create extra detailed B2B analysis and PR knowledge tales—both the use of one among its 200+ prebuilt robots, or via construction a customized robotic from its 1000’s of integrations (e.g. Google, Google Developments, LinkedIn, Reddit, Zapier IMDB, ProductHunt and so on.).
9. Jasper (for replicating logo/creator tone-of-voice)
As a self-described “LLM-agnostic seller”, Jasper is an AI content material advertising and marketing software powered via no fewer than 39 LLMs—together with OpenAI, Google, Anthropic, and Cohere.
Does this LLM mash-up transfer the needle? With the added context of name taste pointers, I feel so.
Having had two Jasper trials, and used it for quite a lot of content material duties, I will say I’m a fan—I imply there’s a explanation why I got here again for trial #2!
Jasper is the most productive AI advertising and marketing software I’ve used for replicating tone of voice.
I’ve attempted coaching ChatGPT and Claude with few-shot-learning activates, however they don’t fairly seize my writing taste.
Understanding what you need to mention and figuring out how to mention it are two very various things.
Jasper is superb for the latter—it convincingly mimics your tone and is helping you progress previous edit paralysis, so you’ll be able to focal point on shaping your argument and getting extra of the ones mic-drop moments into your advertising and marketing.
Another cool options: Jasper is helping entrepreneurs repurpose their content material into other written and visible codecs for campaigns, with get admission to to a library of 90+ templates and apps.
Its AI additionally helps content material translations in 30+ languages and makes use of RAG-based capability to floor the newest information and knowledge.
10. NotebookLM (for grounding and strategic comments)
NotebookLM is a Google-owned AI “analysis spouse”, that permits customers to question all other kinds of knowledge, together with Google Medical doctors, YouTube URLs, internet sites, and their inside documentation.
Probably the most standout options is its skill to spin up outputs into scarily convincing podcast chatshows. Google not too long ago reported that customers have already generated greater than 350 years value of Audio Overviews with NotebookLM.
NotebookLM used to be one of the crucial first AI Advertising and marketing Gear constructed only to help with what’s referred to as “grounding” duties. In layman’s phrases, that’s while you feed a record to an AI to contextualize your question, give a boost to reaction accuracy, and steer clear of hallucinations. Google describes it as “the facility to glue style output to verifiable assets of data.”
I’ve been the use of NotebookLM for grounding. Giving it assets and asking questions on the ones assets, aggregating knowledge.
Entrepreneurs use NotebookLM for the whole thing from content material analysis to strategic consultancy—even feedback on beta products.
I’ve spoken slightly about how I take advantage of Pocket book LM in my submit: 15 AI Content Creation Tools to Add to Your Tech Stack.
However since then, Google have launched NotebookLM Plus for the ones with a Google One AI Top rate subscription.
It contains new options like custom designed reaction types (e.g. “information” or “analysti”, and the facility to engage with the AI chat display hosts discussing your analysis.
Right here I’m doing simply that. Hang out to look most likely probably the most inventive pronunciation of “Ahrefs” thus a long way…
11. Canva (for doing away with backgrounds in pictures)
Once I labored at BuzzSumo, I used to be a part of a advertising and marketing trio. With handiest 3 workforce individuals, we needed to get just right at doing issues outdoor of our activity description. For me, that used to be design—or relatively line-managing Canva’s AI equipment to design for me.
Canva’s background remover used to be my most-cherished function.
There I’m, at the left, in my front room the use of Canva AI, and there I’m, at the appropriate, staring jauntily right into a white void. A large number of background remover equipment combat with hair, however as you’ll be able to see, Canva AI is superb at protecting the ones finer main points.
It makes use of AI to split the foreground of the picture from the background, letting you snip-out busy backgrounds in freelancer headshots, repurpose restricted product photographs/mockups to make your advertising and marketing property cross additional, and create fast visible A/B check pictures—all without having enhancing abilities or having to rent a graphic fashion designer.
In his weblog on AI image generators, our Director of Content material, Ryan, displays off Canva’s Magic Media options, which flip your activates into visible advertising and marketing property—growing the whole thing from images to vector artwork. Test it out for those who’re on the lookout for extra AI design software concepts.
12. Gumloop (for AI-powered logo listening)
Gumloop is an AI workflow software that shall we entrepreneurs construct no-code AI automations.
Like Browse AI, there are millions of advertising and marketing use instances, however on this submit I’m simply going to concentrate on a in point of fact cool one Tim Soulo noticed on LinkedIn the opposite day.
It’s about discovering new logo mentions in visitor conversations.
Manufacturers get discussed ratings if no longer masses of occasions an afternoon on-line, in opinions, discussion board discussions, and social media remark sections. The purpose of the sport is to search out vital logo mentions, rapid.
Entrepreneurs and neighborhood managers can use Gumloop’s “AI categorizer” for this: monitoring precedence mentions in their logo throughout websites like Reddit, X, and YouTube, finding out the sentiment of the ones mentions, and recognizing growing tendencies.
In a social media listening case study, Aron Korenblit, former Lead Neighborhood Suggest for Webflow, confirmed how he used the AI categorizer node in Gumloop’s workflow builder to auto-assess a logo point out’s sentiment (sure, damaging, impartial), gauge its precedence (low, medium, prime), and assign it a class (product comments, criticism and so on.)—which he then synched it up with Slack, so to reply to prime precedence posts.
The end result used to be an AI workflow that handiest surfaced posts that Aron’s workforce had to act on urgently, narrowing down ~500 day-to-day mentions to 10-15 prime precedence ones.
Although it is a neighborhood control use case, logo mentions are tantamount to visibility in AI and seek appropriate now.
Entrepreneurs would receive advantages vastly from this taste of always-on logo tracking.
Through monitoring logo mentions you’ll be able to give a boost to visitor enjoy, construct a greater logo narrative, and earn extra favorable suggestions in AI and earned media.
Complete disclosure, this isn’t a device we these days use at Ahrefs, however it’s without a doubt on our radar now.
13. Slack AI (for built-in workflow control)
Entrepreneurs use Slack on a daily basis to keep up a correspondence, organize their workflow, and percentage the peculiar meme.
And in step with Slack, their local AI options are handiest making us extra productive, saving customers up to 97 minutes a week.
On the time of writing, the ones options come with:
- Seek solutions
- Dialog summaries
- Recaps
Seek solutions have turn out to be a company favourite within the Ahrefs HQ.
Whilst you first get started out within the “trade” global, you don’t notice how a lot of your day you’ll spend interpreting random acronyms.
With the ability to question commonplace shorthand utilized by other groups in Slack is extremely helpful.
For instance, right here’s a member of the Ahrefs workforce querying the acronym “BBL” which, in Ahrefs’ global, refers back to the “Absolute best Through Hyperlinks” file—no longer a beauty process popularized via the Kardashians (which, I’ll admit, is the place my thoughts went).
You’ll additionally use seek solutions to stay tabs at the standing of initiatives and be informed extra about inside tendencies from summaries of cited conversations. At hand.
Now, Slack is unleashing AI brokers, which whole duties autonomously in your behalf.
New recruits can communicate to Onboarding Brokers for questions about assets, issues of touch, and inside wisdom, whilst groups can use the Content material Agent to generate assembly briefings and auto-assign undertaking duties.
Slack has additionally not too long ago presented Agentforce, powered via dad or mum corporate Salesforce, the place you’ll be able to question your CRM knowledge inside your DMs, to briefly to find out visitor knowledge or test at the standing of offers.
After which there’s a market of AI brokers, the place you’ll be able to hook as much as your favourite exterior apps—like Perplexity, Creator, and Adobe Specific—to reduce context-switching when you’re fleshing out your advertising and marketing campaigns.
14. Promptless (for auto-updating product documentation)
Probably the most perils of getting a super-efficient product workforce is preserving product advertising and marketing property up-to-date.
Promptless is an AI advertising and marketing software that auto-generates thesaurus pages, assist centre FAQs, and different customer-facing medical doctors simply by synching up along with your workflow equipment.
Give a boost to tickets logged in Jira, pull requests opened in GitHub, threads tagged in Slack—no matter workflow control software you employ, Promptless will also be caused to inform you of replace alternatives throughout your product documentation.
This forever-up-to-database helps to keep shoppers satisfied and decreases the burden on advertising and marketing and beef up groups.
Although we’re no longer but a visitor, it’s a device we’re preserving our eye on.
15. Cloudflare AI audit (for AI crawler permissions)
AI crawling is a huge attention for entrepreneurs nowadays—how a lot logo IP do you let AI bots get admission to freely?
Do you give them free-reign to make use of your content material of their coaching knowledge, in hopes of greater logo visibility? Or do you dangle it again so you’ll be able to give shoppers unique knowledge that they may be able to’t to find re-hashed on-line?
Perhaps you disclose vital logo pages to AI crawlers (e.g. “about us” pages), whilst retaining others again to reduce server overload or give protection to delicate knowledge?
Cloudflare’s AI audit tool is helping advertising and marketing groups make a lot of these selections.
Website house owners, creators, and publishers can simply audit and regulate AI style get admission to to their content material with its AI crawling equipment.
The dashboard displays tendencies in AI bot crawling, requests in keeping with web page via each and every crawler, and a one-click technique to block any AI crawler from having access to your web site.
Right here we’re sharing Ahrefs’ newest Cloudflare AI audit in Slack.
16. Typeform AI (for AI-fuelled analysis)
Typeform is a neat AI software for entrepreneurs that wish to construct dynamic on-line paperwork and surveys.
For those who love to get within the weeds with knowledge, Typeform’s AI options are tough for content material analysis.
Somewhat than spending hours combing throughout the shape fills, you’ll be able to have a dialog with Typeform’s AI in regards to the effects. It responds with an in depth research of your survey solutions or even creates visualizations.
The Sensible Insights software is particularly to hand for recognizing patterns in qualitative, open-ended survey responses.
Those equipment come up with time again to concentrate on the insights, relatively than spending your entire time accumulating the knowledge.
Typeform’s AI insights helped me create a coarse first-draft of our newest analysis file, summarizing virtually 900 survey submissions into easy statistics and visualizations. It used to be a really perfect place to begin for additional research.”
Ultimate ideas
AI equipment have application for tons of use instances, serving to entrepreneurs concentrate, analyze, scale, analysis, benchmark, audit, design—the checklist is going on.
The advantages are transparent too: visitor pride, smarter logo selections, decreased prices, fewer limitations to access.
And that’s handiest the top of the iceberg.
New AI advertising and marketing equipment are arising on a daily basis. Who is aware of what’s going to make it into our Slack channels subsequent?
Once they do, we’ll remember to upload them to this checklist.
